If you take the long way, you're bound to find something interesting along the way.
I give it a straight-up contemporary "badass" as an idea. So exciting!
Here's the scoop on the new Tab: according to my contact at Coke (who also approves the big donations we get from said company and who sits on our BOD), it's a reformulation with a kick. The old Tab won't go away and the new Tab will be a value-added product. Personally, I'm relieved to hear this. My partner was threatening to cash in some of her Microsoft stock to buy out all the old Tab she could find, build a temperature controlled storage unit, and stockpile the old Tab. Alas, that won't be necessary. Whew!
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